From the stage of creating the website, the way your site is arranged can make the difference between success and failure. At the web design level, a site's success translates into the number of orders or queries that the site generates.
Even if the online promotion means that you use are effective and bring the desired traffic to the site, the sale may be interrupted if the user is not convinced of the site's appearance or the information on it. That's why we offer you 8 design tips that can be applied from the creation of the website:
- A website starts with a professional logo
The logo is the defining element of your business. It should be located on all pages, preferably in the upper left corner, to be the first visible item on your site. The logo must also contain the link to the main page of the site.
- Uses intuitive navigation
A site that is difficult to navigate or that does not intuitively present products or services is a site that is only to be missed. That's why we recommend that, regardless of your business type, consider the 3-click rule at the creation stage of the website: from anywhere on the site, a user must be at the maximum of 3 clicks on the form bidding or placing a product in the shopping cart.
- Airs the text
A large text site will be rejected very quickly by a user. The reason is simple: we are overwhelmed by the level of information on the internet and we no longer have the patience to read entire blocks of text. If you have a site that requires detailed descriptions of your products or services, we suggest that you leave spaces between paragraphs and have no longer than 4 lines.
- Uses the right colors
A color-coded site is visually disturbing the user and distracting him from the information he or she has. Use the colors in accordance with your logo and never insert more than 3 colors in the layout of a page.
- Invest in photos
The images make as many as 1000 words. Whether you sell products or services, use professional photos and insert them on their presentation pages. Photos are also a great help to your portfolio - you can represent the work you have done previously through a photo gallery.
- Uses fonts that are compatible with any browser
Take great care of the fonts you use! An essential design rule is to use a font that fits your logo to respect the branding of your business. Also, after the website creation stage, it tests the site on multiple browsers and more different computers: both the font and the layout must be impeccable. If you do not follow this rule, the risk is to lose out of potential customers.
- Forget about Flash
Five years ago, websites made in Flash were trendy and offered the user an interactive design. Today, users do not have the patience to wait for a site to load and view it from multiple devices: laptop, PC, phone or tablet. That's why your site needs to be built in one of today's technologies (HTML 5, PHP, Javascript) or even using a WordPress CMS to make sure it's compatible with any device and quickly upload it .
- Do not forget about Call to Action
Call-to-action buttons are essential to any site, even if it's a virtual store or presentation site. These buttons or links are meant to direct the user to place an order, request an offer, subscribe to the newsletter, download a guide, or make any other action you want, according to the site's purpose, yours.
As early as the web site creation phase, you need to keep in mind all these tips for your site to achieve its goals and bring you long-term results.
